Built on Discipline, Powered by Capital

Direct business lending from a team that understands what it takes to build something that lasts.

Who We Are

RUHL INVESTMENT GROUP LLC is a direct business lender headquartered in Fishers, Indiana. We provide working capital, equipment financing, and revenue-based funding to companies across manufacturing, construction, distribution, and service industries.

We're not a marketplace. We're not a broker. We're the capital source — which means faster decisions, clearer terms, and a partner who understands your business because we've been funding businesses like yours for over 15 years.

Our approach is grounded in Midwestern values: transparency, accountability, and a handshake that means something. We fund businesses that build, manufacture, and deliver — companies that contribute real value to their communities and customers.

What Drives Us

Our values aren't marketing language — they're how we operate every day.

Transparency

No hidden fees, no surprises. You'll know exactly what you're getting and what it costs before you sign anything.

Speed with Discipline

Fast decisions don't mean reckless ones. We move quickly because we know what to look for and how to structure deals that work.

Partnership

We're aligned with your success. When your business grows, we grow. It's that simple.

Reliability

We've been funding businesses through bull markets and recessions. You can count on us to be here when you need us.

Why Direct Lending Matters

When you work with a direct lender, you're working with the decision-maker. That means:

Faster approvals — No waiting for third-party approval. We make the call.
Better terms — No middleman markup. You get institutional pricing with personal service.
Flexibility — We can structure deals to fit your business, not force you into a one-size-fits-all product.
Accountability — You have a direct line to the team managing your capital. No call centers.

We've deployed over $500 million to more than 2,500 businesses. We're not the biggest lender in the market, and we don't try to be. We focus on doing fewer deals better.